Empathize
with your users
- Foundation of human centered
- Uncover needs that customer have which they may or may not be aware of
- Guide innovation efforts
- Identify right user to design for
- Discover the emotions that guide behaviors
Remember
If I had asked people what they wanted, they would have said
‘faster horses.’
- Henry Ford
So designing correct interactions to get highly credible data is very important!
iPod was not designed by asking customers what they want!
